Background Color

Today I want to choose the background color of my New Logo, something that appeals and strikes well with my business.

A little bit about my business

I really want my new logo to contrast and share similar product aesthetics with the style and nature of my business. I hold the ultimate responsibilities to decorate and stage wedding venues. This may include lighting, staging thrones and ornaments such as roman pillars and choosing the right color backdrops.

I have worked with many different color schemes, but not a specific color scheme that everyone likes or agrees with, which is why I wanted to apply many colors in my logo or apply one simple color that more or less goes with every color.

Before I get into the graphics and fonts, I thought I’d choose the simpler task to get the ideal background color so it can contrast and outline the foreground colors.

The color, which I have researched into and found goes with any color would be black, as the color black can symbolize elegance, sophistication and seriousness which are the key conventions of what I am trying to represent my business as. This way I am attracting and targeting both women and men consumers as my business can really appeal to anyone.

REFERENCE: (Color Black)

Cited by: http://desktoppub.about.com/cs/colorselection/p/black.htm

About.com (Guide since 1997)

My New Logo

I consider myself to be very literate in Adobe Photoshop and enjoy creating new designs for posters, leaflets and newspaper advertisements.

For inspiration and mainly ideas I like to spend a lengthy time looking at various designs and saving huge image file amounts on to my computer so I can obtain different ideas from different images and introduce a new concept by cropping them together. This is the basic principle I use in order to make the perfect company logos and advertisements.

I am thinking about making a new logo for my business, one that may appeal to many audiences and consumers, but this time instead of creating a new graphic image from different design combinations, I want to apply some relevant visual theory such as Pictorial Space, and many other useful techniques to allow more creative thinking when making graphics.

Focus Setting

Image_1

Image_2

Here are two very different images I took of the same scene/location using the different focus settings on my SLR camera. Photographs can be used to convey different meanings depending on what the subject is and how the technology is manipulated to outline or hide different aspects of a picture.

In Image_1 you notice the photographer is trying to show you various uncoordinated bubbles that vary in size and location and what they are being placed on, our brain picks up as much information in trying to understand the image and its characteristics, which results in the viewer concentrating more on the rain drops on the window than what’s outside of the window as the focus settings allowed to see the rain drops better.

However in Image_2 you see a very unclear picture of some garages with housetops as in this picture the raindrops are still in the picture but this time the viewer sees a much more broad side of the background than the foreground, as this setting focuses much more on the background which gives the viewer the feeling that he/she are outside.

This is how focus settings of a camera can be used to manipulate and outline specific parts of an image or even hide any attributes the image shares.