In Last Week’s tutorial presented by Will I learnt society and modern culture varies and changes through time and this can be shown through paintings and art, which can also signify and create huge meanings from small details.
This is an important and interesting concept to make a note of as this can really help make a modern and collective logo that may work in future as well as in the present.
For example: The painting Bathsheba by Rembrandt Van Ryn- 1606
This painting shows a naked obese woman who at the time is quite wealthy or even seems significant.
I can tell this because the woman has been painted obese which signifies that she’s quite wealthy because obese women at the time showed they had enough to eat regardless of the hunger/starvation and depression at the time, this unanimously makes her beautiful.
I automatically understood the woman’s status without paying attention to finer detail of what she was wearing, and how she was groomed, just by noticing that she was obese which plays a big part to understanding the subject as well as what the subject is doing.
On the other hand here is a photograph by Vincent Abbey, which shares a similar concept but is very much more modern and shows the opposite style of painting Bathsheba, because this painting is so modern it shows women being more beautiful in the way of being slim and skinny by gaining and having more self control as todays societies share problems of obesity and this photograph shows this young woman carrying the status to interpret “I have self control”. This shows her outlining from the crowd in a different size something hard to gain/obtain.
In the same way I want my logo to have long-term effects and show it fits well in future as well as it does in present which might determine me changing the font or the use of new modern colours.
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