Rule of Thirds (2)

After researching and finding more about the rule of thirds I decided to take and look through a few photographs I took using the Rule of Thirds.

Here are a few photographs I took using the rule of thirds, which just comes to show this rule can take effect of more or less any subject or scene within a photograph.

I feel this new rule will definitely help me to become a better photographer in future and will therefore require me to use less editing techniques and facilities as I take a step closer to having perfect photographs.

Rule of Thirds

Now that I have finally completed my product and applied a decent amount of theory I thought I would self educate with the last few posts to something relevant  with the module.


I decided I have in the past learnt about and have done a small amount of research on the rule of thirds but don't actually know properly how it works or how it came about. which is why in this post I will be explaining the rule of thirds with relevant information.


After conducting much research I found that:


The rule of thirds came about through a mathematical term called the Fibonacci Series that dates back to Leornado Da Vinci.


Fibonacci was an Italian Mathematician who discovered a series of numbers by which artists and photographers have been basing their work on till this day. This particular sequence is not just found in art but has been described to have been used all over in the natural world.


This Specific technique is called The Rule of Thirds. And may improve things such as composition and may find it being used in many commercial programmes and graphics of today.

The rule of thirds basically shows a grid on to lets say the black rectangle (as a viewfinder) and uses the intersection of these lines to the vocal point of the subject. 

So when the subject is carefully placed along with any one of those intersecting points (crosses) the eye naturally gravitates to those locations and makes the whole image a lot more aesthetically pleasing to the viewer.

Here is an example below:

Notice how the points doesn't necessarily have to be on the eye just by having the eye on the line, the head being cut off doesn't seem to matter as much just because of following the rule.

REFERENCE: Last Year's Visual Communication Presentations, http://photoinf.com/Golden_Mean/John_Longenecker/Rule_of_Thirds.htm

Improvement/Short Evaluation

Now that I finally managed to finish my final product I thought I would evaluate it and take out some weaknesses and raise strengths about my new logo.


It took a bit of time, and theory but I truly believe I have managed to do an excellent job with my personal logo.
The only weakness I probably took note of was that I might have a slight issue when placing the logo underneath a light colour or even white as it may not appeal as much, even though I kind of started inverting the logo, and it doesn't seem very promising:

I guess the only time I might be facing problems is when I place my logo onto headed paper or invoices, but then thought how easy and simple it would be to just instead to keep the logo inside the black box and 

background after all that is part of the logo.


The strengths my logo shares would probably be of how I have used the composition in order to see the logo through an interesting perspective by the placement of graphics, the use of graphics and fonts and the different vibrant colours that were used to create the logo:

Finished!!! And My Right

I finally completed my logo and applied a few more graphics along with a lot more colour.
Here is the Final product:

So I still felt there were a few things that still needed improving or changing, so I gave colour to the first graphics I produced and duplicated the very same graphics and enlarged them and left the primary colour as white so now it looks elegant and shares the same figure as the "Yasmine Fashions" notice how the graphic doesn't touch the F but curls in a lot like the F does. This new logo looks very much original and will now officially be representing me from the day I made it.

REGULATIONS

After making the logo I decided to have it copyrighted or even apply to stick a trademark logo on to show and make clear that my logo is not for sale or can be easily copied because of the lengthy time I spent on it and for the sole purpose of it being original and mine, which is why I got some information.

If I am to have my logo copyrighted or have it as a trademark I need to apply for a standard fee of £300.

However after having done some research I found my design holds intellectual property right and have right to have it for 10 years, so in a way I am automatically protected but just to make sure I was told I should personally record the first design of the sign.

In conclusion I thought of an excellent idea to publish this logo first time on my blog for proof of how and why I have created it and to show it has been created by me and I hold original rights to it.

Insight to Piet Modrian's Work

Similarly to Malevich's art this new 20th century piece relates to Malevich's Black Box and how it composites and shares the feeling of having pure abstraction.
Even though this was made some time after Malevich's black box, it shares the same harsh reality. 


I remember this piece from my first Visual Literacy lecture and within the module we were told to try and guess the significance of this picture and how it might be defined as. 
I primarily see this as a painting with unique composition, and see how it places itself to create a meaning through my mind in knowing what each line represents and what each colour signifies and how the painting itself prioritises. I see this picture through a diverse spiritual dimension.

Additional Graphics

My New Logo looks excellent and different but still a little too plain and simple which is why I have decided to attach alongside the stages some elegant graphics that might best suit the stages part.


I have trialled, tested and corrected many errors and found the perfect graphic that will fit best with the logo, here it is:

Here is the result, by adding a few graphics alongside the logo I have still maintained the elegance of my business but now feel as though the graphics might need a hint of colour to give it a bit more meaning and enthusiasm. This will hopefully encourage the appeal of my business.

Interesting Page from Visual Diary

Here is a page from my Visual Diary which I thought was a very interesting concept brought into the form of sketches, or art. 


Here I am referring to the Hypodermic Needle model which is a theory based on audiences becoming more and more of a passive audience than an active one. They are being injected with a huge chunk of information from their Television sets whether its promos advertisements or drama series, which stirs the viewers and controls them into believing whatever they watch this is where advertisers then show advertisements for viewers to follow and obey.


I wanted to somehow include a short or something small in my logo to show moral support or even a hidden message of my own, but then I came to realising, if I include something like that then I'm actually no better than the advertisers and would be sort of controlling audiences in a different favour, and I definitely don't want this which is why I have decided not to include or make a hidden message in my logo.


REFERENCE: Visual Diary, BBC Panorama programme: "Is TV Bad for Kids", Preston College TV Case Study

Joiner Photography (2)

Here are a few Joiner Photographs I attempted and got really into, they aren't very good but is a very interesting way of playing with graphics and art which may spark an interesting and creative idea for future.

Joiner Photographs can be very hard to demonstrate and can even rearrange how you originally want the viewer to understand the picture. I thought it would be quite cool and unique to include something along the lines of Joiner in my logo like affecting the word "Stages" in my logo but joiner is a hobby of mine that probably won't mix best with the theme or standards of my business and sometimes you need things to be straight forward and easy understanding for the viewer to easily understand the subject to communicate effectively.

Joiner Photography

Many people confuse Joiner Photography with montages even though there is a huge difference between the two.

I enjoy the task of making and taking pictures in order to complete a Joiner.

Creating Joiners are really quite simple, the best way to create a Joiner photograph would actually be to take photographs cut them and make your own special certain type of photograph where you are able to convey your own message and can even manipulate whatever you want in a photograph, or even use it to extend the landscape to show the viewer more, here are some examples of Joiner Photographs:

Here you can see how photographs have been put together to constraint a location or even show the subjects intentions:

David Hockney is a famous photographer, painter, designer from Bradford who brought a lot of influence into Joiner Photography through the means of being influenced by Pablo Picasso and the move of Cubism.


REFERENCE: (pictures from flickr) website; http://www.davidhockney.com/

Contact Sheet Edit

Here is a photograph I edited for my Contact Sheets coursework two as part of the Visual Literacy Module.

Here you can see I have DE-saturated the entire picture and outlined and brought attention to the careless bits on a shoe. Normally not many people would instantly notice the laces but I have intentionally manipulated the picture to adjust the levels and concentrate a certain colour to show a specific side of a picture and have shown how different colours, perspective and composition can obtain the viewers attention.

This photograph not only shows and outlines what the artist wants the viewer to concentrate on see the subject from a perspective to take notes on the different elements of the picture, the artist can also hide the values of the picture/photograph and the specific details which the artist doesn’t want the viewer to take note of or doesn’t want the artist to instantly realize the other less important features of the photograph, e.g. where this photograph was taken, where the shoes are placed on etc.


REFERENCE: Photoshop Lab Workshop, Visual Literacy Module

Malevich's Black Square

So I have in a way used Malevich's Black Square in my earlier posts describing it more as an intriguing background for my logo, but the way I created this image shows a whole lot of abstraction through the conventions of Visual Literacy. 


Patrick Allen on his Visual Blog makes a very valid point how painters like Malevich were compelled to find other means just by limiting representational painting, which fits perfect sense as to this could purely be the beginning of first abstraction.


I can only relate to my version of this painting in my earlier post where I signify what the colour black may indicate and symbolise as opposed to the different stereotypical conventions of meaning as black does not always have to signify no life, complete dead or even serious. Black can also convey itself upon to be mysterious and also sophisticated. 
I think I have used this colour for the right sense of abstraction which I choose to include in my logo that may possess the necessary requirements as to what a logo should look like and how it affects a company's abilities.


REFERENCE: Visual Communication Lecture 3/ Patrick Allen's Visual Blog 

After Applied Colour Theory

After explaining and writing a little bit about the kind of colour that would best suit my logo and what best appeals the target audience in my second post where I instantly decided what the colour my background needs to be, I decided to apply some colour to the graphics I have now.

As I explained my target audience could actually be anyone in search of wedding décor, and I normally tend to get clients from mixed genders with various interests and imagination. I could probably get away with including many different colours in my logo to show I can work with and apprehend with many different styles and attitudes.

I know stereotypically and based on psychological theories, men prefer darker shades of tolerant achromatic colours such as Blue and women prefer lighter simpler colours such as Pink, but this isn’t always the case as some men may prefer pink and studies have shown that blue and green have been more favoured by women than men.

Guilford and Smith (1959), McInnis and Shearer (1964)

There are many different colours available for me to use but I’m not too conscious as to which ones I need to used as colours do have motive and signify something e.g. Red may show Love and passion but can also signify and remind people of blood and danger. This is why I have picked out a mixture of different colours starting with Red being at the top of the spectrum with the values of Red: 255, Green: 0 and Blue: 0, and ending with a sort of a purple colour just like on an universal indicator between acid and alkaline. Along the way of the spectrum I have selected a normal shade of a mixture of primary, secondary and prominent colours that I believe best fit with the logo.

I decided to only fill in the “stages” with colour as I wanted to leave the other company logo original, and because I’m only actually making a logo for my industry and not the entire business.

I decided to brush the colours onto a new layer in Adobe Photoshop and then used a blur effect for them to combine well with each other and also to show the spectrum continues to the end.

REFERENCE: Guilford, J. P. & Smith, P. C. (1959). A system of color-preferences. The American Journal of Psychology, 73 (4), 487-502.

McInnis, J. H. & Shearer, J. K. (1964). Relationship between color choices and selected preferences for the individual. Journal of Home Economics, 56,181-187.


Website: http://www.colormatters.com/khouw.html