Joiner Photography (2)

Here are a few Joiner Photographs I attempted and got really into, they aren't very good but is a very interesting way of playing with graphics and art which may spark an interesting and creative idea for future.

Joiner Photographs can be very hard to demonstrate and can even rearrange how you originally want the viewer to understand the picture. I thought it would be quite cool and unique to include something along the lines of Joiner in my logo like affecting the word "Stages" in my logo but joiner is a hobby of mine that probably won't mix best with the theme or standards of my business and sometimes you need things to be straight forward and easy understanding for the viewer to easily understand the subject to communicate effectively.

Joiner Photography

Many people confuse Joiner Photography with montages even though there is a huge difference between the two.

I enjoy the task of making and taking pictures in order to complete a Joiner.

Creating Joiners are really quite simple, the best way to create a Joiner photograph would actually be to take photographs cut them and make your own special certain type of photograph where you are able to convey your own message and can even manipulate whatever you want in a photograph, or even use it to extend the landscape to show the viewer more, here are some examples of Joiner Photographs:

Here you can see how photographs have been put together to constraint a location or even show the subjects intentions:

David Hockney is a famous photographer, painter, designer from Bradford who brought a lot of influence into Joiner Photography through the means of being influenced by Pablo Picasso and the move of Cubism.


REFERENCE: (pictures from flickr) website; http://www.davidhockney.com/

Contact Sheet Edit

Here is a photograph I edited for my Contact Sheets coursework two as part of the Visual Literacy Module.

Here you can see I have DE-saturated the entire picture and outlined and brought attention to the careless bits on a shoe. Normally not many people would instantly notice the laces but I have intentionally manipulated the picture to adjust the levels and concentrate a certain colour to show a specific side of a picture and have shown how different colours, perspective and composition can obtain the viewers attention.

This photograph not only shows and outlines what the artist wants the viewer to concentrate on see the subject from a perspective to take notes on the different elements of the picture, the artist can also hide the values of the picture/photograph and the specific details which the artist doesn’t want the viewer to take note of or doesn’t want the artist to instantly realize the other less important features of the photograph, e.g. where this photograph was taken, where the shoes are placed on etc.


REFERENCE: Photoshop Lab Workshop, Visual Literacy Module

Malevich's Black Square

So I have in a way used Malevich's Black Square in my earlier posts describing it more as an intriguing background for my logo, but the way I created this image shows a whole lot of abstraction through the conventions of Visual Literacy. 


Patrick Allen on his Visual Blog makes a very valid point how painters like Malevich were compelled to find other means just by limiting representational painting, which fits perfect sense as to this could purely be the beginning of first abstraction.


I can only relate to my version of this painting in my earlier post where I signify what the colour black may indicate and symbolise as opposed to the different stereotypical conventions of meaning as black does not always have to signify no life, complete dead or even serious. Black can also convey itself upon to be mysterious and also sophisticated. 
I think I have used this colour for the right sense of abstraction which I choose to include in my logo that may possess the necessary requirements as to what a logo should look like and how it affects a company's abilities.


REFERENCE: Visual Communication Lecture 3/ Patrick Allen's Visual Blog 

After Applied Colour Theory

After explaining and writing a little bit about the kind of colour that would best suit my logo and what best appeals the target audience in my second post where I instantly decided what the colour my background needs to be, I decided to apply some colour to the graphics I have now.

As I explained my target audience could actually be anyone in search of wedding décor, and I normally tend to get clients from mixed genders with various interests and imagination. I could probably get away with including many different colours in my logo to show I can work with and apprehend with many different styles and attitudes.

I know stereotypically and based on psychological theories, men prefer darker shades of tolerant achromatic colours such as Blue and women prefer lighter simpler colours such as Pink, but this isn’t always the case as some men may prefer pink and studies have shown that blue and green have been more favoured by women than men.

Guilford and Smith (1959), McInnis and Shearer (1964)

There are many different colours available for me to use but I’m not too conscious as to which ones I need to used as colours do have motive and signify something e.g. Red may show Love and passion but can also signify and remind people of blood and danger. This is why I have picked out a mixture of different colours starting with Red being at the top of the spectrum with the values of Red: 255, Green: 0 and Blue: 0, and ending with a sort of a purple colour just like on an universal indicator between acid and alkaline. Along the way of the spectrum I have selected a normal shade of a mixture of primary, secondary and prominent colours that I believe best fit with the logo.

I decided to only fill in the “stages” with colour as I wanted to leave the other company logo original, and because I’m only actually making a logo for my industry and not the entire business.

I decided to brush the colours onto a new layer in Adobe Photoshop and then used a blur effect for them to combine well with each other and also to show the spectrum continues to the end.

REFERENCE: Guilford, J. P. & Smith, P. C. (1959). A system of color-preferences. The American Journal of Psychology, 73 (4), 487-502.

McInnis, J. H. & Shearer, J. K. (1964). Relationship between color choices and selected preferences for the individual. Journal of Home Economics, 56,181-187.


Website: http://www.colormatters.com/khouw.html

Colours/Colors

Now that I have the basic form of my logo, I want to liven up the entire graphic with some colours.

John Berger Quotes “Is boredom anything less than the sense of one's faculties slowly dying?.”

I want to apply a decent amount of colour to my logo and make sure it does appeal to as many consumers as possible and make sure it doesn't give the wrong idea of being boring by only using black and white. I want to apply different colours/colour and make my logo much more interesting and as lively as possible.

To: Those who follow my blogs (Family & Friends), why don't you leave some comments to express your views or why not tell me which colour you prefer as you do meet the target audience requirements.

I will take all feedback into account and tell everyone what I will do in my next post.

Get them ideas coming in!

Placement

Now that I have the basic foundations and graphics on how I should start my Logo and what it should be based on I think I should start putting everything together before I get to the evaluating stages of my product.

Placement is a very interesting and important feature as it may affect many other important factors such as:

Perspective- With Representation of Distance

Position of Viewer- It is important to know how the viewer interprets the product, and what different stances/angles affects the viewer in what way.

Along with many other features that may influence compositing an image.

Here is the original logo of the company:

And here is what will be added to the company logo, to show the separation and show the individual industry within the company, so audiences know and recognize the well-established company with the industry.

Here is what I will apply to the logo:

 

Here is the black background I said I would have to outline and control my logo as it blends with the original logo:

I have trialed and improved many times on placing the original company logo and trying to create a new one, but I had to manipulate the old logo by getting rid of some of the graphics integrated with the company logo (of course asking permission from the original designer before hand). I found it absolutely impossible to keep everything well aligned and well composited to make my logo work, which is why I came up with this:

Here I have used the original font that was used to create the original logo, I halve also enhanced the word Stages to show the more significant graphic and part of the logo which is currently the biggest graphic with the font.

I have also placed the graphics in this way to convey better meaning by literally making readers follow the text and read each graphic after the other as its very eye-catching on how its been placed and the size of the graphics.