Rule of Thirds (2)

After researching and finding more about the rule of thirds I decided to take and look through a few photographs I took using the Rule of Thirds.

Here are a few photographs I took using the rule of thirds, which just comes to show this rule can take effect of more or less any subject or scene within a photograph.

I feel this new rule will definitely help me to become a better photographer in future and will therefore require me to use less editing techniques and facilities as I take a step closer to having perfect photographs.

Rule of Thirds

Now that I have finally completed my product and applied a decent amount of theory I thought I would self educate with the last few posts to something relevant  with the module.


I decided I have in the past learnt about and have done a small amount of research on the rule of thirds but don't actually know properly how it works or how it came about. which is why in this post I will be explaining the rule of thirds with relevant information.


After conducting much research I found that:


The rule of thirds came about through a mathematical term called the Fibonacci Series that dates back to Leornado Da Vinci.


Fibonacci was an Italian Mathematician who discovered a series of numbers by which artists and photographers have been basing their work on till this day. This particular sequence is not just found in art but has been described to have been used all over in the natural world.


This Specific technique is called The Rule of Thirds. And may improve things such as composition and may find it being used in many commercial programmes and graphics of today.

The rule of thirds basically shows a grid on to lets say the black rectangle (as a viewfinder) and uses the intersection of these lines to the vocal point of the subject. 

So when the subject is carefully placed along with any one of those intersecting points (crosses) the eye naturally gravitates to those locations and makes the whole image a lot more aesthetically pleasing to the viewer.

Here is an example below:

Notice how the points doesn't necessarily have to be on the eye just by having the eye on the line, the head being cut off doesn't seem to matter as much just because of following the rule.

REFERENCE: Last Year's Visual Communication Presentations, http://photoinf.com/Golden_Mean/John_Longenecker/Rule_of_Thirds.htm

Improvement/Short Evaluation

Now that I finally managed to finish my final product I thought I would evaluate it and take out some weaknesses and raise strengths about my new logo.


It took a bit of time, and theory but I truly believe I have managed to do an excellent job with my personal logo.
The only weakness I probably took note of was that I might have a slight issue when placing the logo underneath a light colour or even white as it may not appeal as much, even though I kind of started inverting the logo, and it doesn't seem very promising:

I guess the only time I might be facing problems is when I place my logo onto headed paper or invoices, but then thought how easy and simple it would be to just instead to keep the logo inside the black box and 

background after all that is part of the logo.


The strengths my logo shares would probably be of how I have used the composition in order to see the logo through an interesting perspective by the placement of graphics, the use of graphics and fonts and the different vibrant colours that were used to create the logo:

Finished!!! And My Right

I finally completed my logo and applied a few more graphics along with a lot more colour.
Here is the Final product:

So I still felt there were a few things that still needed improving or changing, so I gave colour to the first graphics I produced and duplicated the very same graphics and enlarged them and left the primary colour as white so now it looks elegant and shares the same figure as the "Yasmine Fashions" notice how the graphic doesn't touch the F but curls in a lot like the F does. This new logo looks very much original and will now officially be representing me from the day I made it.

REGULATIONS

After making the logo I decided to have it copyrighted or even apply to stick a trademark logo on to show and make clear that my logo is not for sale or can be easily copied because of the lengthy time I spent on it and for the sole purpose of it being original and mine, which is why I got some information.

If I am to have my logo copyrighted or have it as a trademark I need to apply for a standard fee of £300.

However after having done some research I found my design holds intellectual property right and have right to have it for 10 years, so in a way I am automatically protected but just to make sure I was told I should personally record the first design of the sign.

In conclusion I thought of an excellent idea to publish this logo first time on my blog for proof of how and why I have created it and to show it has been created by me and I hold original rights to it.

Insight to Piet Modrian's Work

Similarly to Malevich's art this new 20th century piece relates to Malevich's Black Box and how it composites and shares the feeling of having pure abstraction.
Even though this was made some time after Malevich's black box, it shares the same harsh reality. 


I remember this piece from my first Visual Literacy lecture and within the module we were told to try and guess the significance of this picture and how it might be defined as. 
I primarily see this as a painting with unique composition, and see how it places itself to create a meaning through my mind in knowing what each line represents and what each colour signifies and how the painting itself prioritises. I see this picture through a diverse spiritual dimension.

Additional Graphics

My New Logo looks excellent and different but still a little too plain and simple which is why I have decided to attach alongside the stages some elegant graphics that might best suit the stages part.


I have trialled, tested and corrected many errors and found the perfect graphic that will fit best with the logo, here it is:

Here is the result, by adding a few graphics alongside the logo I have still maintained the elegance of my business but now feel as though the graphics might need a hint of colour to give it a bit more meaning and enthusiasm. This will hopefully encourage the appeal of my business.

Interesting Page from Visual Diary

Here is a page from my Visual Diary which I thought was a very interesting concept brought into the form of sketches, or art. 


Here I am referring to the Hypodermic Needle model which is a theory based on audiences becoming more and more of a passive audience than an active one. They are being injected with a huge chunk of information from their Television sets whether its promos advertisements or drama series, which stirs the viewers and controls them into believing whatever they watch this is where advertisers then show advertisements for viewers to follow and obey.


I wanted to somehow include a short or something small in my logo to show moral support or even a hidden message of my own, but then I came to realising, if I include something like that then I'm actually no better than the advertisers and would be sort of controlling audiences in a different favour, and I definitely don't want this which is why I have decided not to include or make a hidden message in my logo.


REFERENCE: Visual Diary, BBC Panorama programme: "Is TV Bad for Kids", Preston College TV Case Study

Joiner Photography (2)

Here are a few Joiner Photographs I attempted and got really into, they aren't very good but is a very interesting way of playing with graphics and art which may spark an interesting and creative idea for future.

Joiner Photographs can be very hard to demonstrate and can even rearrange how you originally want the viewer to understand the picture. I thought it would be quite cool and unique to include something along the lines of Joiner in my logo like affecting the word "Stages" in my logo but joiner is a hobby of mine that probably won't mix best with the theme or standards of my business and sometimes you need things to be straight forward and easy understanding for the viewer to easily understand the subject to communicate effectively.

Joiner Photography

Many people confuse Joiner Photography with montages even though there is a huge difference between the two.

I enjoy the task of making and taking pictures in order to complete a Joiner.

Creating Joiners are really quite simple, the best way to create a Joiner photograph would actually be to take photographs cut them and make your own special certain type of photograph where you are able to convey your own message and can even manipulate whatever you want in a photograph, or even use it to extend the landscape to show the viewer more, here are some examples of Joiner Photographs:

Here you can see how photographs have been put together to constraint a location or even show the subjects intentions:

David Hockney is a famous photographer, painter, designer from Bradford who brought a lot of influence into Joiner Photography through the means of being influenced by Pablo Picasso and the move of Cubism.


REFERENCE: (pictures from flickr) website; http://www.davidhockney.com/

Contact Sheet Edit

Here is a photograph I edited for my Contact Sheets coursework two as part of the Visual Literacy Module.

Here you can see I have DE-saturated the entire picture and outlined and brought attention to the careless bits on a shoe. Normally not many people would instantly notice the laces but I have intentionally manipulated the picture to adjust the levels and concentrate a certain colour to show a specific side of a picture and have shown how different colours, perspective and composition can obtain the viewers attention.

This photograph not only shows and outlines what the artist wants the viewer to concentrate on see the subject from a perspective to take notes on the different elements of the picture, the artist can also hide the values of the picture/photograph and the specific details which the artist doesn’t want the viewer to take note of or doesn’t want the artist to instantly realize the other less important features of the photograph, e.g. where this photograph was taken, where the shoes are placed on etc.


REFERENCE: Photoshop Lab Workshop, Visual Literacy Module

Malevich's Black Square

So I have in a way used Malevich's Black Square in my earlier posts describing it more as an intriguing background for my logo, but the way I created this image shows a whole lot of abstraction through the conventions of Visual Literacy. 


Patrick Allen on his Visual Blog makes a very valid point how painters like Malevich were compelled to find other means just by limiting representational painting, which fits perfect sense as to this could purely be the beginning of first abstraction.


I can only relate to my version of this painting in my earlier post where I signify what the colour black may indicate and symbolise as opposed to the different stereotypical conventions of meaning as black does not always have to signify no life, complete dead or even serious. Black can also convey itself upon to be mysterious and also sophisticated. 
I think I have used this colour for the right sense of abstraction which I choose to include in my logo that may possess the necessary requirements as to what a logo should look like and how it affects a company's abilities.


REFERENCE: Visual Communication Lecture 3/ Patrick Allen's Visual Blog 

After Applied Colour Theory

After explaining and writing a little bit about the kind of colour that would best suit my logo and what best appeals the target audience in my second post where I instantly decided what the colour my background needs to be, I decided to apply some colour to the graphics I have now.

As I explained my target audience could actually be anyone in search of wedding décor, and I normally tend to get clients from mixed genders with various interests and imagination. I could probably get away with including many different colours in my logo to show I can work with and apprehend with many different styles and attitudes.

I know stereotypically and based on psychological theories, men prefer darker shades of tolerant achromatic colours such as Blue and women prefer lighter simpler colours such as Pink, but this isn’t always the case as some men may prefer pink and studies have shown that blue and green have been more favoured by women than men.

Guilford and Smith (1959), McInnis and Shearer (1964)

There are many different colours available for me to use but I’m not too conscious as to which ones I need to used as colours do have motive and signify something e.g. Red may show Love and passion but can also signify and remind people of blood and danger. This is why I have picked out a mixture of different colours starting with Red being at the top of the spectrum with the values of Red: 255, Green: 0 and Blue: 0, and ending with a sort of a purple colour just like on an universal indicator between acid and alkaline. Along the way of the spectrum I have selected a normal shade of a mixture of primary, secondary and prominent colours that I believe best fit with the logo.

I decided to only fill in the “stages” with colour as I wanted to leave the other company logo original, and because I’m only actually making a logo for my industry and not the entire business.

I decided to brush the colours onto a new layer in Adobe Photoshop and then used a blur effect for them to combine well with each other and also to show the spectrum continues to the end.

REFERENCE: Guilford, J. P. & Smith, P. C. (1959). A system of color-preferences. The American Journal of Psychology, 73 (4), 487-502.

McInnis, J. H. & Shearer, J. K. (1964). Relationship between color choices and selected preferences for the individual. Journal of Home Economics, 56,181-187.


Website: http://www.colormatters.com/khouw.html

Colours/Colors

Now that I have the basic form of my logo, I want to liven up the entire graphic with some colours.

John Berger Quotes “Is boredom anything less than the sense of one's faculties slowly dying?.”

I want to apply a decent amount of colour to my logo and make sure it does appeal to as many consumers as possible and make sure it doesn't give the wrong idea of being boring by only using black and white. I want to apply different colours/colour and make my logo much more interesting and as lively as possible.

To: Those who follow my blogs (Family & Friends), why don't you leave some comments to express your views or why not tell me which colour you prefer as you do meet the target audience requirements.

I will take all feedback into account and tell everyone what I will do in my next post.

Get them ideas coming in!

Placement

Now that I have the basic foundations and graphics on how I should start my Logo and what it should be based on I think I should start putting everything together before I get to the evaluating stages of my product.

Placement is a very interesting and important feature as it may affect many other important factors such as:

Perspective- With Representation of Distance

Position of Viewer- It is important to know how the viewer interprets the product, and what different stances/angles affects the viewer in what way.

Along with many other features that may influence compositing an image.

Here is the original logo of the company:

And here is what will be added to the company logo, to show the separation and show the individual industry within the company, so audiences know and recognize the well-established company with the industry.

Here is what I will apply to the logo:

 

Here is the black background I said I would have to outline and control my logo as it blends with the original logo:

I have trialed and improved many times on placing the original company logo and trying to create a new one, but I had to manipulate the old logo by getting rid of some of the graphics integrated with the company logo (of course asking permission from the original designer before hand). I found it absolutely impossible to keep everything well aligned and well composited to make my logo work, which is why I came up with this:

Here I have used the original font that was used to create the original logo, I halve also enhanced the word Stages to show the more significant graphic and part of the logo which is currently the biggest graphic with the font.

I have also placed the graphics in this way to convey better meaning by literally making readers follow the text and read each graphic after the other as its very eye-catching on how its been placed and the size of the graphics.

Same Concept Through Different Times

In Last Week’s tutorial presented by Will I learnt society and modern culture varies and changes through time and this can be shown through paintings and art, which can also signify and create huge meanings from small details.

This is an important and interesting concept to make a note of as this can really help make a modern and collective logo that may work in future as well as in the present.

For example: The painting Bathsheba by Rembrandt Van Ryn- 1606

This painting shows a naked obese woman who at the time is quite wealthy or even seems significant.

I can tell this because the woman has been painted obese which signifies that she’s quite wealthy because obese women at the time showed they had enough to eat regardless of the hunger/starvation and depression at the time, this unanimously makes her beautiful.

I automatically understood the woman’s status without paying attention to finer detail of what she was wearing, and how she was groomed, just by noticing that she was obese which plays a big part to understanding the subject as well as what the subject is doing.

On the other hand here is a photograph by Vincent Abbey, which shares a similar concept but is very much more modern and shows the opposite style of painting Bathsheba, because this painting is so modern it shows women being more beautiful in the way of being slim and skinny by gaining and having more self control as todays societies share problems of obesity and this photograph shows this young woman carrying the status to interpret “I have self control”. This shows her outlining from the crowd in a different size something hard to gain/obtain.

In the same way I want my logo to have long-term effects and show it fits well in future as well as it does in present which might determine me changing the font or the use of new modern colours.

Choosing The Right Font

I want to keep the original logo very much original, I just want to apply more and do what I can to enhance it through the means of color and visual attitude and the influences it achieves.

By doing this I need to make the industry I’m trying to promote very clear and show the same company brings it. But before adding the original logo I need to come up with a new and unique concept to outline the industry and then mix it up with the companies aesthetics.

So I will spend a lengthy amount of time and start choosing the perfect font that will show the attitude and personality of my new industry logo. (Hopefully something that may contrast with the company logo):

 

(Current Company Logo)

Some… Time… Later…

Here are a few fonts I have chosen out of a large amount that was narrowed down to the last five then last three and etc. These are the few that I believe are capable of representing the industry for my new logo:

 

(name of fonts as presented)

In Ways Of Seeing by John Berger, he quotes “Seeing comes before words. The child looks and recognizes before it can speak.”

Here I can relate on how John Berger explains and relates to the scientific theory that light travels before sound in other words you examine and watch before you can describe in words and say how you feel about a piece or art.

TASK 1: Spend three minutes looking at this font and carefully consider its features

________________________________________________

TASK 2: Think of five positive words to describe this font

________________________________________________

Here I have chosen the font Special Type because I feel and believe it can strike audiences well when they first take a look at it.

When I first took a long glance at this font I thought it was very striking, something unique, active, and even elegant.

Also this font doesn’t hold any restrictions and is free to use for either personal or corporate use.

Composition

Composition is an important aspect in a picture, it is important to consider how the viewer interprets an image and in what way it affects the viewer.

Different compositions in an image can convey different meanings, and may communicate to the viewer in a very interesting way to include the viewer somehow.

Here is a picture very similar to “The folded chess set” by Sandro Del-Prete in 1975:

It shows a kind of illusion that may make the viewer confused in knowing from what perspective to look at the picture, as the picture has been manipulated to make dimensions different almost like lying to the viewer.

That’s the whole point of composition: Creating a 3D effect into a 2D shape effect.

Pablo Picasso quotes “Art is a lie that tells you the truth” This can be done through manipulating images and making different compositions.

For my logo I wont be creating any adverse effects or manipulate the composition of my logo as I want it to be as clear as possible for people to see and have it as less confusing as possible and try my best to show it as I want it to look more or a graphic image than an illusion. 

REFERENCE: Visual Communications Lecture- 1/03/11

Background Color

Today I want to choose the background color of my New Logo, something that appeals and strikes well with my business.

A little bit about my business

I really want my new logo to contrast and share similar product aesthetics with the style and nature of my business. I hold the ultimate responsibilities to decorate and stage wedding venues. This may include lighting, staging thrones and ornaments such as roman pillars and choosing the right color backdrops.

I have worked with many different color schemes, but not a specific color scheme that everyone likes or agrees with, which is why I wanted to apply many colors in my logo or apply one simple color that more or less goes with every color.

Before I get into the graphics and fonts, I thought I’d choose the simpler task to get the ideal background color so it can contrast and outline the foreground colors.

The color, which I have researched into and found goes with any color would be black, as the color black can symbolize elegance, sophistication and seriousness which are the key conventions of what I am trying to represent my business as. This way I am attracting and targeting both women and men consumers as my business can really appeal to anyone.

REFERENCE: (Color Black)

Cited by: http://desktoppub.about.com/cs/colorselection/p/black.htm

About.com (Guide since 1997)

My New Logo

I consider myself to be very literate in Adobe Photoshop and enjoy creating new designs for posters, leaflets and newspaper advertisements.

For inspiration and mainly ideas I like to spend a lengthy time looking at various designs and saving huge image file amounts on to my computer so I can obtain different ideas from different images and introduce a new concept by cropping them together. This is the basic principle I use in order to make the perfect company logos and advertisements.

I am thinking about making a new logo for my business, one that may appeal to many audiences and consumers, but this time instead of creating a new graphic image from different design combinations, I want to apply some relevant visual theory such as Pictorial Space, and many other useful techniques to allow more creative thinking when making graphics.